TI's DSP-Based Digital Media Processors at the Forefront of Emerging High-Definition Videoconferencing
Innovation in Network, Video Codec and Processor Technologies Enable High-Definition Videoconferencing to Meet Rising User Expectations
DALLAS, June 3 /PRNewswire/ -- Continuing to drive innovation in digital media applications, TI's TMS320DM642 DSP-based digital media processor provides the foundation required to bring high-definition (HD) video and audio to the videoconferencing market. High-definition videoconferencing -- initially offering 1280 x 720 resolution -- promises to address many of the issues that have created problems for users of previous generation videoconferencing technology, including reduced image resolution, poor sound quality, excessive set-up complexity and limited bandwidth and processing resources. High-definition videoconferencing systems, backed by the processing resources of TI's 720 MHz DM642 architecture, allows original equipment manufacturers (OEMs) to develop and launch scalable systems to the market faster. See http://www.ti.com/dm64x .
Moving to High-Definition
Enterprise-class videoconferencing is currently going through a critical evolutionary phase. With the introduction of high-definition television in the home, users have come to discover and enjoy the high-definition experience. As a consequence, they expect all video to offer the same high quality. Standard-definition (SD) MPEG-2 video quality will no longer satisfy users as it once did. The high-definition videoconferencing market is expected to grow to over $2 billion dollars by the year 2008, according to Andrew W. Davis, managing partner at Wainhouse Research.
"At the Interop show in May 2005 we demonstrated full-feature, high- definition multipoint conferencing for the first time based on the DM642. High-Definition videoconferencing is a reality," says David Holloway, chief executive officer, Codian. "As the HD resolution of 1280 x 720 at 30 frames per second becomes the new standard for videoconferencing, we will use our investment in the DM642 architecture to quickly and cost effectively deliver HD quality multipoint video, recording and streaming to our customers."
A combination of concurrent technological innovations makes it possible to bring high-definition video and audio to videoconferencing today. With rapid growth in the IP network deployments, limited bandwidth is no longer an issue. Additionally, with the proliferation of new video codecs such as H.264, bandwidth can be used more efficiently and cost-effectively.
The DM642 Processor Advantage
TI's DM642 digital media processor provides an optimized platform for enterprise-class videoconferencing applications that scale easily from client endpoint devices to the multipoint control units/gateways using multiple DM642 devices that enable IP-based videoconferencing across several sites. Multiple DM642s can be seamlessly connected via the 66 MHz PCI bus interface for high- speed connectivity. The DM642 digital media processors have all the integrated I/O and streaming capabilities -- including on-chip HD-capable video ports, glueless 10/100 Ethernet connectivity, multi-channel audio, and 66 MHz PCI connectivity -- to develop true high-definition systems, and TI's extensive third-party network supplies the necessary software for compressing and decompressing both audio and video streams.
"TI's highly efficient DM642 processor optimized for digital media has enabled us to achieve real-time H.264 high-definition processing to offer the highest quality experience to users," says Ali Jerbi, general manager, UB Video. "Leveraging our existing production-class software investments, developers can integrate our codec implementation into their own systems seamlessly."
TI is committed to the high-definition videoconferencing market and will continue to provide the hardware and software support essential for driving new services and enhanced functionality. DM642 processors running at 720 MHz are shipping in volume production today, and TI plans future code-compatible devices that offer higher performance and additional system integration to continue to bring cost-effective and scalable high-definition systems to market.
About Texas Instruments
Texas Instruments Incorporated (NYSE: TXN) provides innovative DSP and analog technologies to meet our customers' real-world signal processing requirements. In addition to Semiconductors, the company's businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.
Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com .
Safe Harbor Statement
Statements contained in this news release regarding development and growth in the high-definition video and videoconferencing industries and other statements of management's beliefs, goals and expectations may be considered "forward-looking statements" as that term is defined in the Private Securities Litigation Reform Act of 1995, and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by these statements. The following factors and the factors discussed in TI's most recent Form 10-K could cause actual results to differ materially from the statements contained in this press release: qualification of TI products and actual market demand for TI products. TI disclaims any intention or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release.
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